Aesop Signature Store, Madrid - A place of encounter.
On Calle Claudio Coello, in the heart of Madrid’s vivacious Salamanca district, Aesop has opened its first Spanish signature store. Created in collaboration with Matteo Ferrari, the space honours the city’s artistic heritage, cultural eclecticism, and public spaces that prioritise social exchange.
Following Aesop’s customary attitude of architectural restraint, the 1923 building’s neoclassical façade has been preserved, along with its history of residential use and mid-twentieth-century commercial transformation.
An in-built system in the front window diffuses Aesop’s aromas into the street, awakening the olfactory sense of passers-by.
Product testers in the portico serve as a prologue to the warm-hued interior, where soft arches and decorative tiling evoke Madrid’s Moorish legacy and neo-Mudéjar architecture.
A convivial basin of red Spanish travertine embraces two central columns and becomes the focal point for all interactions.
At the back of the room hangs a large macramé tapestry woven by María Asunción Raventós in the 1970s; its weighty, layered textures playing with visitors’ perception of volume.
Here, customers can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality.
Title: AESOP MADRID
Architects: Ciszak Dalmas / Matteo Ferrari
Location: Calle Claudio Coello 51, 28001 Madrid, Spain
Floor Area: 100 m2
Photo: Romaine La Prade