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IOU is a clothing brand that brings together people who celebrate Uniqueness, Artisanship and Design. Each product is Unique and Handmade in Europe using fabrics Handwoven in India. When you buy one of the items you´ll notice that it has unique ID. Using this IOU Code, you can see and meet the people involved in making your garment - from the fabric itself to the finished piece. To show the Artisans your appreciation (and style) and to complete the story of your particular item, you can upload a picture of yourself wearing it. IOU believes clothes should be made in a way that is responsible towards the environment and respectful of the people involved. IOU believes in your right to verify authenticity. IOU believes you´ll enjoy meeting other people who think like you.
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