MAX&Co.
New concept for the MAX&Co. (Max Mara Group) stores worldwide, counting 500 single label boutique worldwide. Developing of a completely new retail experience, interior, furniture and lighting system. Ciszak Dalmas was asked to take part in the interior design team with Max Mara offices, Andrea Tognon and Studio Pepe. A radically rethought space based on a different approach to design in order to foster a whole new shopping experience. The furniture puts the collections on a stage, holding togheter all the pieces of a look, from clothes to details, from shoes to bag. The pieces are cafted in walnut solid wood, brass and laquered iron. Genuine, freestanding, diverse, functional, with a striking yet smooth and poetic lines.
A productive fusion of in-house and outside skills - Andrea Tognon for the architectural details and volumes, Studio Pepe for styling and coming up with materials, Ciszak Dalmas for furnishings and lighting – in a felicitous synthesis of individual creative experiences. Featuring a systematic reliance on the know-how of highly competent, passionate craftsmen.
Made by hand according to exclusive designs, they combine performance with delicate, ethereal and poetic forms. Oscillating between the purity of abstraction and the reassuring familiarity of domestic furnishings. Versatile elements which make it possible to create an infinite variety of displays. Little sets for showing off the products, setting all the elements that compose a look into a lively dialogue, conjuring up an entire world.
A palette inspired by make-up tones. Subdued hues that convey well-being and serenity. Barely whispered shades, featured on a variety of different surfaces, finishes and textures, with contrasting acid touches.
Beginning with a whole different approach to design, featuring new aesthetic languages. For a fresh new shopping experience.
A mixed system – both spot and directional – showcasing the displayed products, while at the same time creating a relaxed mood.
Create a “shopper-friendly” environment, a welcoming & cozy ambience, brimming with sensorial and emotional stimuli. Eliminating that sense of displacement generated by impersonal and cold spaces, infinitely reproducible by cloning in any context, concealing reality beneath an artificial veneer of perfection. Recovering and showcasing the authenticity, uniqueness and specialness of what was there before.
Authentic, warm, handmade, simple, unfinished and natural. Terracotta and majolica tiles, wood, glass and metal. Materials evoking tradition, especially Italian tradition, with their own histories marked by the imprint of time, augmenting their allure, imbuing them with an affective component. Materials which continue to live, overcoming the curse of obsolescence with the blessing of aging gracefully.
Bringing together the experiences, sensitivities and creativity of experts in different fields - fashion, architecture and interior design as well as art, music, journalism and even banking. Informal meetings, brainstorming sessions with variable compositions encouraging freewheeling conversations.
