MAX&Co.

 

New concept for the MAX&Co. (Max Mara Group) stores worldwide, counting 500 single label boutique worldwide. Developing of a completely new retail experience, interior, furniture and lighting system. Ciszak Dalmas was asked to take part in the interior design team with Max Mara offices, Andrea Tognon and Studio Pepe. A radically rethought space based on a different approach to design in order to foster a whole new shopping experience. The furniture puts the collections on a stage, holding togheter all the pieces of a look, from clothes to details, from shoes to bag. The pieces are cafted in walnut solid wood, brass and laquered iron. Genuine, freestanding, diverse, functional, with a striking yet smooth and poetic lines.

 

Year: 2011-2014

Client: MAX&Co.

Address: 500 Boutiques Worldwide

GIVING TAMGIBLES FORM TO IDEAS
A productive fusion of in-house and outside skills - Andrea Tognon for the architectural details and volumes, Studio Pepe for styling and coming up with materials, Ciszak Dalmas for furnishings and lighting – in a felicitous synthesis of individual creative experiences. Featuring a systematic reliance on the know-how of highly competent, passionate craftsmen.
THE DISPLAY UNITS
Made by hand according to exclusive designs, they combine performance with delicate, ethereal and poetic forms. Oscillating between the purity of abstraction and the reassuring familiarity of domestic furnishings. Versatile elements which make it possible to create an infinite variety of displays. Little sets for showing off the products, setting all the elements that compose a look into a lively dialogue, conjuring up an entire world.
THE COLOURS
A palette inspired by make-up tones. Subdued hues that convey well-being and serenity. Barely whispered shades, featured on a variety of different surfaces, finishes and textures, with contrasting acid touches.
Radically rethinking spaces.
Beginning with a whole different approach to design, featuring new aesthetic languages. For a fresh new shopping experience.
THE LIGHTING
A mixed system – both spot and directional – showcasing the displayed products, while at the same time creating a relaxed mood.
The goal of the project.
Create a “shopper-friendly” environment, a welcoming & cozy ambience, brimming with sensorial and emotional stimuli. Eliminating that sense of displacement generated by impersonal and cold spaces, infinitely reproducible by cloning in any context, concealing reality beneath an artificial veneer of perfection. Recovering and showcasing the authenticity, uniqueness and specialness of what was there before.
The materials.
Authentic, warm, handmade, simple, unfinished and natural. Terracotta and majolica tiles, wood, glass and metal. Materials evoking tradition, especially Italian tradition, with their own histories marked by the imprint of time, augmenting their allure, imbuing them with an affective component. Materials which continue to live, overcoming the curse of obsolescence with the blessing of aging gracefully.
Think tank boasting young talents.
Bringing together the experiences, sensitivities and creativity of experts in different fields - fashion, architecture and interior design as well as art, music, journalism and even banking. Informal meetings, brainstorming sessions with variable compositions encouraging freewheeling conversations.
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SELECTED WORKS

HOFF
New flagship store design for the HOFF Brand, Calle Velazquez 39, Madrid.
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MALABABA
New flagship store design for the Madrilenian brand Malababa, Calle Serrano 8. Combining poor and rich materials in search for a new coherency in the brand identity. Personal touch, the beauty of difects and uniqueness.
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NINAMUR FOR MUSEO THYSSEN BORNEMISZA
Limited eyewear collection designed for Museo Thyssen, Madrid. The experimenting process was about mixing resins, minerals and other materials to create new textures and unpredictable effects.
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VIVA LA DIFERENCIA
Exhibition design at CentroCentro Cibeles, curated by Ana Domínguez Siemens, that focuses on one of the primary concerns in the world of contemporary design: the battle against standardization.
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MAX&CO.
A new concept for the Italian Max&Co. firm stores worldwide, counting 500 single- label boutiques. Developing of a completely new retail experience, interior, furniture and lighting system design.
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MURO.EXE
Design of a hybrid footwear, creative direction and leading of a multidisciplinary design team. Muro is a hybrid between a shoe and a sneaker, conceived and designed for a daily use. It’s a unique model, it’s pure and timeless.
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LIBROS MUTANTES
Exhibition design for the Libros Mutantes Book & Art fair at La Casa Encendida, Madrid. Adaptable furniture to multiple configurations providing a solution to the excessive waste of material in ephemeral trade shows.
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ZARA "JOIN LIFE"
Zara invites us to research new possibilities for re-using the shipping cardboard boxes. Every time you receive an online order it comes in a box with a past.
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AMBROSIA
Retail design for the Ambrosia store, the new women fashion multi-brand promoted by Yusty in the Madrilenian Calle Claudio Coello.
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TORTUGA LIVING - DUMBO COLLECTION
Set of bookends manufactured in simple and sturdy steel shapes for the New York design firm.
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HEAD x AESOP
Window display for Aesop Genève with HEAD students.
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BABY SWING
The Baby Swing by La Clinica Design is designed for both indoor and outdoor use, for children that loves swinging from 6 months to 3 years old.
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ESSENCE DIFFUSER BY BOSA
Every precious thing needs protection, a shell, a case which keeps it safe. Aura is an imaginary bottle whose content is the essence of a fragrance, dispelled through evaporation.
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LOPE DE VEGA 21
Interior design viewed from an experiment practice perspective, retooling interior textures from past occupants.
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LA CLINICA COLLECTION
Timeless furniture with fine regard for the details, handmade in Spain. If simplicity is the ultimate sophistication, La Clinica pieces result into beautiful and simple artifacts.
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CABARET BY BITOSSI
A metal trays collection distinguished by a mixed of geometrical shapes, soft surfaces and color shades.
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IL CARRELLO BY LA CLINICA DESIGN
Adaptable display carts for both public and domestic situations.
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BIKE SHOWER, MATADERO MADRID
A refreshing water gate for city bikers. The event pretends to increase consciousness on more sustainable means of transportation in our cities.
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CHUS BURES
Design exhibition for the Spanish jewelry designer. Conceived as a landscape of different displays manufactured in blowing glass technique by La Real Fabrica de Cristal in Segovia.
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HOME-1 BY RUGINE
Each piece of furniture introduces the use of metal as a warm material for our home interiors.
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I OWE YOU
Branding, product and interior design for the clothing brand that celebrates uniqueness and artisanship.
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TALISMAN
Contemporary Symbolic Object is a group exhibition curated by Barbara Brondi & Marco Rainò. For the occasion Ciszak Dalmas designed “The Talisman of Abandon” for he who begins a path seeking his own spirituality and inner peace, beyond the perceptible experience and the material context.
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THE LONDON RITUAL
A ritual designed for the London N.1 gin brand presenting a collection of symbolic and functional objects for the best tasting of the gin&tonic.
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ANOTHER TERRA
Arca is a portable storage where the seeds of a universe, made of earth related images and memories, are preserved.
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