Ciszak Dalmas was invited to direct the third year Industrial Design project at IED Madrid. From December 6th 2010 to February 10th 2011 twenty industrial design students investigated the meaning of a ‘ludic moment’ and proposed new concepts with the objective to design a self producible object. Each group finally presented its philosophy process and the first completely working '0 series' piece. With the kind collaboration of industrial designer Alex Hochstrasser from Active People who gave a lecture on the topic of ludic objects. Acknowledgements go to the the four members of the jury: Jean Christophe Vilain, Davide Fichera, Gema Magan and Belen Fernandez Vega.