During the last six months we have taken part in the design team developing the new concept for MAX&Co. stores that are to be opened in 2012. The experience has been very exciting for us, we have been working with different professionals, from interior to set designers and stayed in direct contact with the artisans which made the furniture we developed. The whole process was very stimulating, starting with the analysis of how the products are displayed in a big store to finish with the assessment of visitors’ experience and perception of the brand values. The first store opened in March 2012 in downtown Milan, leading to new openings in the year. To see all the products please click here.