THE HAGER FORUM - DESIGN THINKING WITH OPINNO STRATEGY TEAM
Hager has built a new space called The Hager Forum, that aims to promote training, education and innovation. It is important for this new space to have an identity that communicates what Hager is doing, what people can expect from this place, contributing to the experience of the Forum by bringing coherence, memorability and fun. Opinno helped Hager to develop this identity for The Hager Forum. The aim was to obtain not just a memorable, coherent thematic concept, but one that would be intimately related to Hager’s own identity. Ciszak Dalmas was called to contribute with the design of a new methodology to obtain this goal and guide the design thinking process during a two days workshop under the leading of the Opinno Strategy team.